According
to Danes et al.'s Model (2007), a family business is defined as sustainable only when
the family and the business itself interact with each other trying to reach a
mutual state of sustainability without harming each other.
Figure 1 (Danes
et al., 2007)
Five are
the key principles of the model shown above:
1. Both the business and the family are
considered to be rational social systems whose sustainability and success
depends on the behavior of individuals;
2. The two different systems cooperate
by exchanging resources;
3. Owning families must be able to
handle both the family and the business without regarding these two systems as
divided one from the other;
4. Although the two systems must
cooperate with each other, this does not mean that the boundaries between the
two should be confused;
5. The conflicts begin to arise when
there is a discrepancy between the requests / demands of the family or the
business and the available resources.
During
periods of stability in the family business both the family and the business
are managed within their own borders, but when things start to go wrong (which
seems to be almost an inevitable phase in the life cycle of a family business),
in times of disruption, systems begin to use each other’s' resources.

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